Med-Tech:

Misc Product Launches & Branding

Agency: Shinebox
Role: Creative Director

While the medical technology industry isn’t traditionally thought of as being a “sexy” category for advertisers, I found the challenge to be fascinating and creatively gratifying. While at Shinebox, we worked with Boston Scientific and other med-tech brands to launch cutting edge products and get the word out to physicians and hospital stakeholders. Below is a selection of excepts from brand platforms, which were extensive guides that set marketing strategy, defined product messaging and design standards, and gave an overall roadmap to launch.