Cub Cadet:

Ultimas

Agency: Colle McVoy
Role: Creative Director

The makers of the ultimate all-around mowing experience dropped the ultimate footwear to match. The Ultimas, inspired from Cub Cadet’s award-winning Ultima Series zero-turn riding mower, introduce a mowing shoe that delivers a fresh take on comfort, aesthetics and performance. Colle McVoy worked with a renown sneaker designer to do a limited drop of the sneakers on live shopping app NTWK. We played into sneaker culture to get the Cub Cadet brand in front of a fresh audience.