Nature’s Sunshine:
Be a Force of Nature
Agency: LRXD
Role: Associate Creative Director
As the first company to put healing herbs into capsules, Nature’s Sunshine is the ultimate expert on supplements. Up until now, they relied on second-party practitioners for distribution but recently moved their vast catalog online for purchase. To kick off this new direction, LRXD was tasked with the brand’s first direct-to-consumer campaign.
Nature’s Sunshine wanted a campaign that was lifestyle-driven, but clearly showcased the benefits of the purity and potency their products deliver. We showed what it means to harness the restorative powers of nature to transform you into a force of nature.
Epic, aerial imagery of people immersed in natural settings was framed inside the recognizable silhouette of the Nature’s Sunshine supplement bottle to demonstrate how the herbal remedies contained in those packages can help fuel your life out in the world.
We shot the drone footage over two days in Bend, Oregon in early September. Eight locations, 13 athletes, under COVID guidelines. It was a whirlwind few days with only two weeks between concept and production. Couldn’t have pulled it off without the powerhouse producer Rebecca Hynes and her hometown team.
