Cub Cadet:

Experience the Ultimate

Agency: Colle McVoy
Role: Creative Director

What if we treated lawn mowers the same way we treated sports cars? We ditched the stale dad tropes for a 280-foot LED board to tout the speed and precision of Cub Cadet mowers. Without sacrificing wow factor, we showcased the versatility and advanced steering technologies powering the mowers in advance of a critical sales window.

Backed by a full-throttle media plan to boost digital and in-store retail traffic, the effort drove a 359% increase in website traffic that included a 681% increase to a dedicated lawn mower page. Cub Cadet tracked 254,000 "Find My Dealer" conversions over the course of the initiative.