Value City Furniture:

Make a Quality Choice

Agency: Colle McVoy
Role: Creative Director - Art

Value City Furniture is proud to make beautiful, high-quality furniture at a more approachable price point than designer brands. However, their branding and photography were stuck in the neutral, picture-perfect catalogue world that blended in with competitors and failed to connect to consumers. With the “Make a Quality Choice” campaign, we refreshed their brand assets and worked with talented photographer Jeremy Liebman to show VCF is the place to go to find designer furniture that’s built for real life—flailing teens, work from home calls, late-night munchies, and some hot gossip over takeout.