Panda Express:

Advertising Rebrand

Agency: Bailey Lauermann
Role: Lead Art Director + Designer

After updating their identity and in-store design (done by Studio MLPS) to feel more fast-casual and less food court, Panda Express needed to completely overhaul their national advertising to match.

We established new advertising standards and brought them to life through their quarterly LTO campaigns.

Over the course of two years, my team and I developed national TV spots, OOH, in-store materials, social campaigns, and even an Orange Chicken food truck tour across the nation.